As a Senior Designer, I take full responsibility for guiding projects from the first briefing to the final implementation. My approach is rooted in Strategic Design – I align business goals with user needs and translate them into design systems that are both functional and emotionally resonant. Using methods from Design Thinking, I work collaboratively with stakeholders to frame the right problems and co-create meaningful solutions. I don't just execute – I challenge assumptions, ask the right questions, and lead with intent.

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I take ownership across all phases of the process: from research and insight synthesis to ideation, prototyping, and final delivery. I’m experienced in building scalable design frameworks, facilitating workshops, and ensuring design decisions support long-term brand strategy. As a Senior Designer, I see myself not just as a creative, but as a strategic partner who brings clarity, direction, and measurable value to every project.